Writing a perfect ad pitch requires less creative ingenious and more of a practical approach. Mainly there are two approaches – one, to make the ad rank, two, to make the ad a stand-out informative piece in the puddle of crowded, competitive digital space. But, no matter what approach you adopt, the bottom line is to connect with the consumers instantly.
Here are some simple tips to guide you to write a perfect PPC ad.

Ask the client for a straightforward brand story and the objective behind the ad. This step is crucial as it will help you understand the intent and design the perfect PPC ad. You need to know what you are pitching and why. Make a questionnaire and have the client fill out important information that might add value to the ad copy. Better to clarify than second-guess.

Spend time on research. Make a list of competitor brands and see how they are pitching their products to the audience. Refrain from using similar patterns. The study will help you understand the target audience and their reactions to competitor brands’ social media pages. Gain insight and use it to draft a good ad copy.

Make it about the consumer – draft a catchy, to-the-point headline, include product/service benefits, distinguish from the competition, insert qualifiers if any (for a particular group/community), sound honest and simple, and add well-researched keywords. It should appeal as much to a layman as it will impress a loyal follower. And don’t forget to include a call-to-action.

Make a list of interests that would appeal to you as a consumer. Remember writing an ad is not about showing off your creative skills. A perfect ad presents an ideal solution. To come to a solution, understand the problem and the inhibitions of consumers. Then, start editing your first draft accordingly.

Write longer drafts to encapsulate the entire idea. Don’t leave out any information. It is easier to shorten a draft than to work on a minimum choice of words from the start. Creating an elaborate narrative will help filter out the unnecessary information, and then you can refine the language.

When you think of copy, think of the visual as well. Collate the content and the design to understand how the communication can be highlighted without being loud and repetitive. You don’t need to be good at sketching; a rough inking will do. But remember to draw it out.

Trust your gut. The first copy is often the final copy, studies show. Instinct is a gift so never undermine it even when writing serious ad copies. Keep an open mind and explore the possibilities of working around two to three concrete ideas. Too many creative ideas can be confusing. So stick to two or a maximum of three ideas.

Check grammar, spelling, punctuation, composition before going live.
These eight steps will get you started on the right note of the basics of writing good PPC ads. To advance to a pro-level, you can subscribe to our blog channel and learn from our tips and tricks.

Need help to rank your Google ads? Call +91 98106-65256.

87% of marketing professionals use video as a marketing tool to increase user engagement. Given the trends of strategic marketing practices in digital media, video marketing on channels like Instagram & YouTube has caught the world’s attention at an all-time high.

The massive inclination towards video marketing shows that users prefer dynamic content over plain old text simply because it has higher visual value. In the age of YouTube celebrities and stars, advertisers have also shifted their focus on unconventional video marketing strategies to gain maximum online traction.

Like other social media platforms namely Facebook, Instagram, Twitter- YouTube is about content that is binge-able and shareable. However, to make the most of YouTube video marketing, make time for user engagement, start conversations in the comment section to get to know your audience more intimately to understand what exactly they are looking for! Establishing a personal touch to your brand can get you more sincere followers who may help get you referral business.

YouTube video marketing is not about getting viewers to click on your videos; watch-time is the most important metric that helps YouTube rank your videos and place them right in front of your audience, so focus on creating engaging content and making the video format fun for your audience.

Have queries on YouTube video marketing? Write to us at info@dmipl.com

Digital marketing is booming, but the sad fact is that most of us don’t understand how to implement it in the right way! Like, one of the most asked questions that brands out there deliberate upon is whether Twitter marketing helps businesses thrive?

The answer is simple; being a community of 330 Million, Twitter is one of the smartest platforms to capture audiences’ attention. This blog highlights certain key twitter marketing features that can not only help you grow followers organically but also keep your business in the middle of the trail!

How you place your business on an active and engaging social media platform like Twitter is a challenge. Do you want to bore your audience with product/service information & pitch, or do you want to create a sentiment of value around your business? Addressing this area of speculation, our observations are as follows-

1. Use a highly engaging banner image that depicts the significance of the product/service in the competitive space.
2. Choose an easy to remember and catchy handle description.
3. Add a little personal touch in the bio to establish an immediate connection with the audience.

The digital space is crawling with fake profiles, so how can you stand out as an original? One of the top 5 Twitter marketing trends of 2021 depends on the type of content your business profile uses.

With umpteen streamers joining the Twitter battle for attention, consumers generally filter their favourite brands based on face value. Live streaming provides transparency, face value, real connection with the audience and is, therefore, on the top of the content hierarchy, followed by videos, image posts, and text posts.

One of the easiest hacks to effective twitter content marketing is to generate more posts for your followers. A minimum of five daily posts can increase your fan base at an average 10-20% every month. Not that every post must be unique; keep sharing relevant information through shares and re-tweets or schedule your Twitter posts using websites like Hootsuite. The more posts you generate, the more number of times your fan base gets to see you on their relevant feed in one single day. It creates a good impact on the audience.

One great mistake to avoid is to keep following random pages blindly, especially those unrelated to your brand. Though the strategy might initially get you more followers by increasing your brand page visibility, eventually, it would not retain the fan base. This tactic does not guarantee engagement, and if the Twitter profile loses the engagement traction, the audience will tend to ignore it. Therefore, if the engagement remains zero, gradually, the followers drop out, discrediting the brand image.

Rather, filter your Twitter feed of bad tweets, pin posts that have fetched more engagement, follow other people/pages you like, participate in conversations, increase share activities; these are a few tips that can help put your Twitter brand profile on the top of the competition.

Twitter is a great platform to market your business. However, the key to creating a successful Twitter account depends largely on whether –

1. You can create binge-able content for your brand
2. You can engage with your audience on a more personal ground!

Want to know the right Twitter strategy for your brand?

Write to us at info@dmipl.com

While hosting a website has become easier these days, increasing traffic on the website still poses many challenges. There is no single trick that can help transform your website into a lead-generating machine; rather, there are multiple little things that can maximize traffic to your website when implemented together.

Place your Digital ads to interested customers

Thanks to digital marketing, now every business, big or small has the opportunity to maximize its sales by reaching out to interested buyers. In this blog, we will discuss the benefits of “ads retargeting / ads remarketing” to help you understand how to convert a website visitor into a potential buyer.

The idea behind ads retargeting / ads remarketing is simple-

“The more people see your product and brand, the more likely they are to convert & buy.”

What is a cookie/tracking pixel?

Have you ever wondered how the product you had searched for /clicked on at a particular site appears as an ad everywhere? This happens because of cookies or tracking pixels.

To understand ads retargeting /ads remarketing, first, let us understand the concept and role of a cookie or a tracking pixel. A cookie or a tracking pixel records the browsing activity of visitors. It tracks information like:

In short, a tracking pixel defines the behavioral preferences of online consumers so that a small business can retarget buyers who show interest regarding that particular product/service.

Bottom-line: Maximize conversions with strategic ad placements

Performing better with Facebook & Google ads remarketing

For optimum ad retargeting results, where you place ads is a very important decision to make! Should you place it on a website or social media platforms?

The digital marketing strategy for small businesses is all about playing it smart with cost-effective plans. So if you don’t have a big budget for ad-spent, it’s best either to invest in high-performing websites or simply focus on Facebook & Google remarketing.

Facebook ad retargeting strategies to try for small business

When you are placing an ad on Facebook it is best to use a time window on each custom audience to show ads in sequence. For social media platforms, most conversions occur in the first three-four days after visiting the website so it is a good idea to sequence the best offers first.

Google ad retargeting strategies to try for small business

Google is the best ad retargeting platform to grow your business but there are certain fundamentals of ad remarketing that can help grow small businesses exponentially.

Design your ad retargeting campaigns for those who have been to your site more than once. Integrate long-tail keywords into ads. Long-tail keywords help filter out unnecessary search volume challenges & keep the search unambiguous. For instance, if you are searching for best creative agencies, the list will be long and never-ending, but if you are searching for the best agencies for digital marketing then it can narrow down on the list of agencies who offer excellent support for the aforesaid practices.

Leveraging sales through ad retargeting and how it can be a meaningful practice

Essentially ads remarketing practices serves two purposes,

Remarketing works well because the target group is already defined which allows small business entrepreneurs to tailor their services around the ‘needs’ of the customers. Ad remarketing also narrows down the room for error, providing the consumer, ad-options that suit their interest.

Want to know more interesting fundamentals that can scale-up your business presence in the digital world? Stay tuned.

Facebook tricks you probably don’t know

Majority of the businesses today rely on various social media channels to promote themselves. Social media platforms are perfect to promote a business across the world in no time. Facebook is the powerhouse among those social media channels as it has an insane number of users and can easily make a brand reach target audience both in urban and rural areas. However, to polish a brand’s image through Facebook marketing, one needs to be aware of the various Facebook tricks. Let’s discuss the same here.

Pay Attention to Groups

Almost all the businesses follow the simple way of creating a page of their brand and begin the promotion. So how can you prove to be different from the herd? A differentiating facebook marketing strategy is to post your content in relevant groups. This boosts customer reach as groups consist of large number of people and one can get thousands of interested followers effortlessly.

Post Videos & Go Live

Statistics say that people are spending more time in watching videos on Facebook. All they want is the video to be engaging and creative. Hence, it can bring a lot of views if a company uses videos as one of its Facebook strategies

.

Going live on Facebook is also picking up and assists a business get more personal with the customers as one can explain about the product features and benefits, etc., directly to the public. It helps build trust about the brand among the viewers.

Use Micro Influencers

Micro influencers having expertise in the domain of your business can help a brand reach thousands of target customers. These micro influencers don’t burn holes in the pockets, have local fan following and connect well with the localized audience. They can be the right choice for a business to do affiliate marketing on Facebook.

Respond to Customer Queries

Every business posts the links about ways to purchase their products. However, not all of them actively respond to the queries of the customers, which makes the customers run away. Thus, whether a customer enquires something through comments or message, make sure to reply as soon as possible to give a positive impression.

Use Facebook Ads & Boosting

One of the FB tricks that works for businesses reach a desired audience is to use Facebook ads and boosting. This Facebook marketing strategy needs a brand to spend some money, but it pays back by bringing new customers to the company’s website.

Moreover, keep posting regularly on the page, but tread carefully so as to not bombard the followers with too much brand related content. Give them breathing space and breathable content too- something they can instantly relate to like interactive posts, trending topics, etc.  Numerous brands use Facebook messenger to reach the customers directly through their inbox and can fast-track the business growth.

And very very importantly, hire the right people to do the Facebook job- whether you decide to do it in-house or hire an experienced digital marketing agency!

A professional hotspot, the hub for global news, trend-setting alarms & more – Yes, it’s TWITTER!

Twitter is the perfect example of the saying – keep it short & simple. Designed as an SMS based communication platform, Twitter format filters out the unnecessary, feeding the public insight based information, instantly. The twitter strategy perhaps foresaw the overpowering influence of digital media and addressed precisely the requirement to be to-the-point, because honestly, who has time to read illustrious Victorian flim-flam these days? No one!

What made the twitter strategy a standout apart from the character-based format is the way people address search – via Hashtags. Relevant content-related tags or labels as we can call it otherwise, make it so much easier for people to filter content. Looking for sports news? A simple search with #SportsNews and bingo Twitter will provide you with all related news feeds.

The hashtag used on Twitter has click-started what we know to be “Trends”. What’s hot? What’s happening? – That’s what Twitter trends are all about!

Is there an Ideal Twitter Strategy for Your Brand?

Now integrate the three magical Twitter approaches in one – To-the-point content + Contextual hashtags + Trending topics and you have cracked the ideal twitter strategy to make more connections every single day.

Below are Top Ten Insider trends to build a robust Twitter Marketing strategy for your business:

1. Establish a well-defined brand voice

Create a distinctive brand voice, select a language style and build on a flawless pro-active communication. Create niche tags for your brands and be social & vocal. Your user base will judge you, so prepare well and never back-down.

2. Add that personal touch

Design communication to address users in a personal, unique way. Build rapport and practice social listening – what do your users say, what do they like, what they dislike, learn and build a repertoire tuned to company goals and keep it original, always.

3. Connect through replies

If someone leaves a reply to your tweet, don’t forget to engage with the person then and there. It is important for your customers to know that you are listening and you intend to help. Responding to replies fosters trust with the user.

4. Create editorial calendars

If you are not pro-active on Twitter, you are lost under the pile of multiple influential brands who keep engagement kicking, every single day. The best way to practice this is to maintain a content calendar. Revising, updating, scheduling and never forgetting to follow-up is an important twitter marketing strategy.

5. Retweets

Even as a brand you need to inspire followers by following other handles. Why? Because who you follow is representative of who you are on a digital platform. This is where re-tweeting comes handy. Don’t have content? Focus on reusing what others are saying if that is of relevance and value to the brand. A simple yet tricky Twitter marketing strategy this is!

6. Initiate and participate in Twitter chats

There are chats on almost every topic, select and participate with the goal of fostering connections and converting them into loyal brand spokesperson. Once the chat session ends, don’t forget to reply and follow people simply to keep the relationship going.

7. Be flexible with your content bank

Planning ahead is good, but being flexible is one of the key twitter marketing strategies for businesses. Follow the latest twitter trends and speak out loud. Remember no topic is irrelevant, un-related – the game is all about how you place it to your user base.

8. Keep it visually relevant and appealing

Sharing content on Twitter, if backed by engaging images can create 2X impact and increase viewership and organic fan-following. Gifs fall under the latest twitter trend category as they entice audiences quickly. Also memes capture quite an attention.

9. How paid content works

Paid ad is a great twitter strategy but to reap profitable results, you got to invest long-term. Paid campaigns if crafted and planned well can elevate brand positioning and impact organic tweets

10. ORM practices

Address customer grievances openly to build transparency, be empathetic and human-like because business only sells if people like your digital personality. Practicing ORM to support customers is a vital strategy that you cannot overlook.

Shatter that corporate business image and make real connections with people through Twitter business accounts. The ability to chat, reply, search business related content puts you in control of communication, so make it count. However, there is no ideal one way twitter strategy that assures quick hits and instant fan following, the digital media game is all about having a long term plan and acting/ responding on the go.

Appoint an expert twitter marketing strategy planner to reap more benefits.

Building a brand takes mammoth efforts and investment. Businesses go all out to promote their brands using all permutations and combinations of marketing methods and spend whopping amounts on their marketing campaigns. For getting a good ROI on such spends, Digital marketing is something that a business must exploit to promote its product/services throughout the world.

Is hiring a digital marketing agency a good idea?

Well, a good digital marketing agency serves quirky innovative marketing ideas on platter to promote a brand. These experts are well aware of the nuances of online marketing and also pool in proficient resources to meet precise digital marketing requirements. Let’s learn below, how hiring an online marketing agency can be beneficial for your business’ digital promotion.

Follow the Trends

Digital marketing comprises not just social media, but SEO, websites, online marketing through emails, PPC, etc., as well. New trends and updates keep coming for these digital marketing methods time and again. An organization’s internal team may not be able to keep track of such updates and may not also know ways to use them. Hence, a digital marketing consultant can take the responsibility of keeping your business’ digital marketing updated with such trends and updates.

Get Experts on Board

A digital marketing agency solely focuses on the online marketing world. They have different teams which are experts in various aspects of digital marketing. Having those experts on board means they can attempt a task in lesser time and cost for a company. Furthermore, there is more assurance of success when work is done with experienced and qualified people.

Experience Power of Storytelling

Digital world is such a platform where people like to see compelling stories even in marketing advertisements. Your own marketing team may definitely be super in coming up with amazing marketing tactics. However, an engaging promotional campaign for a brand can be expected only from a digital marketing company. Hence, go for the services of an online marketing agency to attract customers through wonderful storytelling.

Get New Ideas 

It cannot be denied that an internal marketing team of a business may be full of fresh ideas and everything may work in a promotional campaign. However, at some point, the internal team’s ideas may not work due to rustiness or time or because of not keeping in sync with the ever evolving market competition. A digital marketing consultant offers a fresh set of ideas by looking at the brand with a new perspective. This way a product can stand firm in the market even in the midst of fierce competition.

Access the Tools

Streamlining a marketing campaign requires various digital marketing tools. Purchasing such tools for an internal team can be quite costly for a business. However, a brand gets hands on all those tools by hiring a digital marketing company. Thus, it is a smart move to pay a certain amount to an online marketing agency and make use of all of their resources.

If you agree, then connect with us at 9819665256 to avail the best digital marketing services and have a better shot at success in online promotional campaigns.

Building a great brand takes much more than an entrepreneur.

It mandates the use of combined forces of vision, creativity and acute marketing acumen of an excellent team that holds specialization in various sub domains of marketing.

With the blitz of the ever evolving internet marketing platforms, ‘Online marketing’ has become a buzzword that expedites brand building and provides interactive touch points which other modes of marketing do not. With paid advertising, effective targeting spells success. It would not be an overstatement to say that through a sorted digital marketing strategy using effective online marketing tools, customers can ‘experience’ a brand.

There are a few exciting reasons why online marketing has attained such grand success in such a short span of time. Some are those reasons are mentioned below:

Cost Effective

Traditional means of advertisement have always been expensive. Only a handful of businesses can afford to pay the cost of traditional advertising. However, promotion done online doesn’t cause a hole in the pocket. Google, Facebook, Instagram and other social media channels’ paid advertising packages are quite affordable.

24/7 Marketing

Internet marketing allows an advertisement to run 24/7. A customer searching for a product can see this advertisement and place an order anytime. This way a brand stays in the eyes of numerous customers all the time and makes business prosper faster.

Analyze the Campaigns

Digital marketing and paid advertising score over traditional advertising again as a business can analyze the advertising campaigns, while traditional ones are tough and expensive to be assessed. Analytical tools available on Google and every social media channel provide real-time access to the data related to the advertising campaigns. A brand can easily learn what’s working for its ad campaign and what not by accessing that data.

Global Reach and targeting 

Reaching the customers throughout the world is every business’s aspiration. Advertising through online marketing ensures that you can target customers from any part of the world as the promotional content goes beyond your local area. As a result, a brand can attract clients from around the world by spending a small sum.

Less Time Consuming

Advertising done through internet marketing is easy and quick. All you need to do is set up an ad campaign in a few hours and the promotional content goes live instantly. Hence, clients can be reached faster without having to wait which the case when it comes to traditional advertising.

Flexibility in Online marketing

Online marketing is also a flexible way of advertisement. Once a campaign is set it doesn’t mean it cannot be changed. A brand can change its digital advertising campaign anytime if the results don’t come out as desired.

Thus, be smart and choose online marketing to build your brand. Connect with us at 9810665256 to begin your social media marketing today.