social media marketing company – Design Mechanics India Pvt Ltd https://test.dmipl.com Creative Advertising and Digital Marketing Agency India Tue, 24 May 2022 11:10:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 How to Get the Most Out of LinkedIn https://test.dmipl.com/how-to-get-the-most-out-of-linkedin/ Tue, 24 May 2022 09:11:33 +0000 https://www.dmipl.com/?p=15405
Disclaimer: This article is a waste of time for those looking to truly leverage Linkedin through trial and error. This is a LinkedIn survival guide, a fast track for those who believe in results.
Start by not sucking the blood of the poor agency guys who literally put in their sweat, blood, and time by ignoring the need to have a life to create a robust LinkedIn strategy so that YOU can gain ‘thousands of organic followers in a peanut budget.” Internet marketing literature is filled with delusional maxims that are “always true”. We thought it was time to separate facts from obsessions.
Jeff Weiner, Executive Chairman at LinkedIn has a beautiful cover image – “Connecting talent with opportunity at a massive scale.” That’s what LinkedIn focuses on; Connection & Opportunities. About scaling up performance on LinkedIn – the how, the what, the why and other faqs we have tried to put together an idea of what clients want vs what agencies can deliver.
Brands are earning Millions via LinkedIn lead generation; why not you!
Social media can be a lot like a petting zoo gone awry. Tracking competitors, creating unique content, connecting with niche TGs, designing visuals, applying KPIs and analytics, and strategizing ads need discipline, acumen, patience, effort, time, and money. So the first step to being able to earn is to invest in your LinkedIn marketing goals.
Step 1: Understanding the Secret OF ROI
So how do we justify social media spends & ROI?
Did you know social media ROI can be measured in monetary and NON MONETARY ways?
For example: If the goal of a paid campaign on LinkedIn is to increase brand awareness and influence, ROI is measured by growth in follower count or post impressions.
I know it is heart-breaking not being able to count the money every time you pay your agency to run the ad. But the truth is simpler than expectations. So simplify your expectations and focus on the infinite game. If your LinkedIn strategy is to grow, give it time.
Summary: Increased revenue is almost always the ultimate goal for businesses using social media, but many steps need to happen along the way to that goal.
Step 2: Understanding the importance of personal branding on LinkedIn
Knock! Knock! – Who’s there? An opportunity to leverage your brand presence.
Personal branding can be a rather hollow term thrown around by individuals in different industries and has been mocked on “How I met your mother?!” But what’s great about personal branding, especially on a platform like LinkedIn, is that it helps you gain more credibility and harness trust. Personal branding is the act of giving your customers a true personality. A personality that makes people remember you and makes them want to follow you.
In addition, depending on how you use it, personal branding can help distinguish you & your brand from your competitors. Therefore, apart from investing in brand profiles, pay equal attention to your personal one.
Summary: When people feel like they know you, trust in you, and like you, they come to rely on you and eventually buy from you.
Step 3: Understanding the importance of creating the right network

Some People Search all Day and Find Nothing. Other People Find Things Faster Using LinkedIn
If you are trying to search success on LinkedIn first know how to ‘Search’. Looking to increase your network? Search people & communities who share similar goals. Looking to hire? Search talent that can be a long-term asset.

Search and find gains a whole new level of command, thanks to Linkedin Advanced search & Boolean operation! Search by names, interest, location, groups, companies, work experience, job title, industry and what not. Linkedin is the only platform that allows you to search multiple options by using ‘AND; while filtering out search by using ‘NOT’. Example: CEO AND Founder Sales, or Executive NOT Ceo. Another amazing thing is that LinkedIn enables you to save your searches so you can run them in the future. How cool is that!

Summary: Don’t just increase your network; build a quality network.
Step 4: Understanding social media ‘objectives’!
NO, Getting ‘10,000 followers’ is not an objective; it’s an outcome. Get that right.
Define your brief in terms of short-term, achievable targets. Objectivity is the fuel that drives digital marketing success. Talk to your agency people about marketing objectives and limitations, whether budget or information! In my opinion, discussing limitations is as important as discussing the scope of expansion. It helps us avoid expensive mistakes. In addition, having a proper brief helps set much clearer social media goals.
Summary: Having no clear goals will impede the growth expected from social media marketing. So align your Linkedin marketing goals to measurable outcomes.
Step 5: Understanding market competition
4 out of 5 clients will ask for competitors’ analysis!
Maybe be your competitors, especially those who are pulling off a remarkable LinkedIn stance, is paying more to the agency to do good work! Who knows?! In 15 years of service I have come across multiple such company reps who talk about competitor analysis without actually bothering to evaluate in depth the painstaking efforts that go into it.
When we say competitor analysis we unfortunately don’t mean to stalk every threat of competition or block every critic. We identify competitor’s profile, analyse consumers’ need, the gaps that remain with extensive evidence-based research.
To help you design a competitive advantage we go beyond checking SEO, keywords, & pulling out three brilliant references of things not done before!
Summary: Be realistic an don’t design a look-alike social media strategy just because it’s working for your competitor.

Step 6: Understanding key LinkedIn aspects

How many posts to publish? Well the answer is not-so-simple.
Slipshod or inconsistent efforts are unreliable for any social media channels to vet successful results. Overdoing or underdoing, may affect your brand engagement with consumers in a negative way. So, be consistent. Start with one post a day and increase your activity range. Being active on LinkedIn does not mean publishing something on the page. It also includes participation to engage in comments, likes, & shares. You simply cannot be active for over a month and expect reaction. In an impressionable space as LinkedIn you have to up your engagement quotient by showing overall interactive skills. Answer to inboxes.
How to make Linkedin Ads work?
In the year 2020, LinkedIn generated US$ 3 Billion through advertisement. Now calculate how much ad money you contributed to this US$ 3 Billion in the year 2021.
IN LINKEDIN’s own words, Cost may fluctuate through the learning phase of the campaign, up to the first 50 key result events. We recommend evaluating your campaign’s performance after 50 key results have been achieved.
I have come across clients who demanded campaign performance analytics within 24 hours of the first ad. No wonder such clients never get to reach their ideal ad numbers because all they understand is rush.
Average cost of advertising on LinkedIn
Are you aware that LinkedIn is the most expensive social network by cost per click?
Yes, on an average a click on an ad costs between $5-20 depending on the ad type and your target audience. For relatively new brands the average click rate is 1.5% as opposed to popular brands which can gain 4% and above.
Realistically, it’s hard to advertise and see any results without spending at least $100-$250 for a campaign.
Text ads are the lowest cost per click of all ad types and range between $3 and $ 7. The click-through rate of text ads is 0.02%, making it harder to capture a viewer’s interest.
Messenger ads or InMail are preferred for account-based marketing with a click-through rate of 50%, meaning half of the targeted audience are likely to see your message. However, messenger ads are expensive, costing almost $20-$50.
Linkedin is a great place for businesses looking to connect with customers through sponsored content. What makes Linkedin different though is the cost-per-click (CPC) rates. Expensive CPC means that you need to be very specific and intentional with the audience you target.
Summary: The Good news is that once you’ve identified your ideal customers, LinkedIn doesn’t require a huge budget to get results.

It’s not very difficult to get noticed and convert leads into sales on LinkedIn. But for that to happen, you need not keep jumping guns at your ad guys. To help iron out your social media plan, here’s a little help – include mixed content formats, storytelling-long format, informative posts, uphold the company’s expertise & knowledge, show appreciation to employees, avoid copy-paste for all social channels, avoid blocking criticism, place outbound links, do not automate reach and most importantly do not threat agency guys by withholding payments. So don’t wait to be discovered; pitch your story to the right audience on LinkedIn and make an impression.

]]> Facebook Tricks to Watch Out for in 2020 https://test.dmipl.com/facebook-tricks-to-watch-out-for-in-2020/ https://test.dmipl.com/facebook-tricks-to-watch-out-for-in-2020/#respond Thu, 15 Oct 2020 09:13:09 +0000 https://www.dmipl.com/?p=14882

Facebook tricks you probably don’t know

Majority of the businesses today rely on various social media channels to promote themselves. Social media platforms are perfect to promote a business across the world in no time. Facebook is the powerhouse among those social media channels as it has an insane number of users and can easily make a brand reach target audience both in urban and rural areas. However, to polish a brand’s image through Facebook marketing, one needs to be aware of the various Facebook tricks. Let’s discuss the same here.

Pay Attention to Groups

Almost all the businesses follow the simple way of creating a page of their brand and begin the promotion. So how can you prove to be different from the herd? A differentiating facebook marketing strategy is to post your content in relevant groups. This boosts customer reach as groups consist of large number of people and one can get thousands of interested followers effortlessly.

Post Videos & Go Live

Statistics say that people are spending more time in watching videos on Facebook. All they want is the video to be engaging and creative. Hence, it can bring a lot of views if a company uses videos as one of its Facebook strategies

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Going live on Facebook is also picking up and assists a business get more personal with the customers as one can explain about the product features and benefits, etc., directly to the public. It helps build trust about the brand among the viewers.

Use Micro Influencers

Micro influencers having expertise in the domain of your business can help a brand reach thousands of target customers. These micro influencers don’t burn holes in the pockets, have local fan following and connect well with the localized audience. They can be the right choice for a business to do affiliate marketing on Facebook.

Respond to Customer Queries

Every business posts the links about ways to purchase their products. However, not all of them actively respond to the queries of the customers, which makes the customers run away. Thus, whether a customer enquires something through comments or message, make sure to reply as soon as possible to give a positive impression.

Use Facebook Ads & Boosting

One of the FB tricks that works for businesses reach a desired audience is to use Facebook ads and boosting. This Facebook marketing strategy needs a brand to spend some money, but it pays back by bringing new customers to the company’s website.

Moreover, keep posting regularly on the page, but tread carefully so as to not bombard the followers with too much brand related content. Give them breathing space and breathable content too- something they can instantly relate to like interactive posts, trending topics, etc.  Numerous brands use Facebook messenger to reach the customers directly through their inbox and can fast-track the business growth.

And very very importantly, hire the right people to do the Facebook job- whether you decide to do it in-house or hire an experienced digital marketing agency!

]]> https://test.dmipl.com/facebook-tricks-to-watch-out-for-in-2020/feed/ 0 Creating a Buzz in Twitter: Marketing Strategies for your Brand https://test.dmipl.com/twitter-marketing-strategies-for-your-brand/ https://test.dmipl.com/twitter-marketing-strategies-for-your-brand/#respond Fri, 21 Aug 2020 12:50:56 +0000 https://www.dmipl.com/?p=14854

A professional hotspot, the hub for global news, trend-setting alarms & more – Yes, it’s TWITTER!

Twitter is the perfect example of the saying – keep it short & simple. Designed as an SMS based communication platform, Twitter format filters out the unnecessary, feeding the public insight based information, instantly. The twitter strategy perhaps foresaw the overpowering influence of digital media and addressed precisely the requirement to be to-the-point, because honestly, who has time to read illustrious Victorian flim-flam these days? No one!

What made the twitter strategy a standout apart from the character-based format is the way people address search – via Hashtags. Relevant content-related tags or labels as we can call it otherwise, make it so much easier for people to filter content. Looking for sports news? A simple search with #SportsNews and bingo Twitter will provide you with all related news feeds.

The hashtag used on Twitter has click-started what we know to be “Trends”. What’s hot? What’s happening? – That’s what Twitter trends are all about!

Is there an Ideal Twitter Strategy for Your Brand?

Now integrate the three magical Twitter approaches in one – To-the-point content + Contextual hashtags + Trending topics and you have cracked the ideal twitter strategy to make more connections every single day.

Below are Top Ten Insider trends to build a robust Twitter Marketing strategy for your business:

1. Establish a well-defined brand voice

Create a distinctive brand voice, select a language style and build on a flawless pro-active communication. Create niche tags for your brands and be social & vocal. Your user base will judge you, so prepare well and never back-down.

2. Add that personal touch

Design communication to address users in a personal, unique way. Build rapport and practice social listening – what do your users say, what do they like, what they dislike, learn and build a repertoire tuned to company goals and keep it original, always.

3. Connect through replies

If someone leaves a reply to your tweet, don’t forget to engage with the person then and there. It is important for your customers to know that you are listening and you intend to help. Responding to replies fosters trust with the user.

4. Create editorial calendars

If you are not pro-active on Twitter, you are lost under the pile of multiple influential brands who keep engagement kicking, every single day. The best way to practice this is to maintain a content calendar. Revising, updating, scheduling and never forgetting to follow-up is an important twitter marketing strategy.

5. Retweets

Even as a brand you need to inspire followers by following other handles. Why? Because who you follow is representative of who you are on a digital platform. This is where re-tweeting comes handy. Don’t have content? Focus on reusing what others are saying if that is of relevance and value to the brand. A simple yet tricky Twitter marketing strategy this is!

6. Initiate and participate in Twitter chats

There are chats on almost every topic, select and participate with the goal of fostering connections and converting them into loyal brand spokesperson. Once the chat session ends, don’t forget to reply and follow people simply to keep the relationship going.

7. Be flexible with your content bank

Planning ahead is good, but being flexible is one of the key twitter marketing strategies for businesses. Follow the latest twitter trends and speak out loud. Remember no topic is irrelevant, un-related – the game is all about how you place it to your user base.

8. Keep it visually relevant and appealing

Sharing content on Twitter, if backed by engaging images can create 2X impact and increase viewership and organic fan-following. Gifs fall under the latest twitter trend category as they entice audiences quickly. Also memes capture quite an attention.

9. How paid content works

Paid ad is a great twitter strategy but to reap profitable results, you got to invest long-term. Paid campaigns if crafted and planned well can elevate brand positioning and impact organic tweets

10. ORM practices

Address customer grievances openly to build transparency, be empathetic and human-like because business only sells if people like your digital personality. Practicing ORM to support customers is a vital strategy that you cannot overlook.

Shatter that corporate business image and make real connections with people through Twitter business accounts. The ability to chat, reply, search business related content puts you in control of communication, so make it count. However, there is no ideal one way twitter strategy that assures quick hits and instant fan following, the digital media game is all about having a long term plan and acting/ responding on the go.

Appoint an expert twitter marketing strategy planner to reap more benefits.

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