Moment marketing is rapidly changing people’s perception of ‘Brands as products’. In the current world scenario, a brand is your BAE who understands and interacts with you as a BFF – courtesy Moment Marketing.

Moment marketing is about communicating the ‘Right message’ to the ‘Right audience’ at the ‘Right time’. Moment marketing uses popular worldwide events to create viral digital collaterals that grip audiences’ attention. In moment marketing, the vital point is that ads are churned out fast not to lose steam and become hot conversations.

The idea is quite simple; brands leverage moment marketing to interact directly with the audience at a personal level. Clever content, intelligent visuals and humour form the backbone of moment marketing, while real-time response drives communication forward.

• Google server down
• Black Lives matter
• Indiranagar ka Gunda!

Many marketing experts believe that moment marketing has given social media a unique linguistic that is genuinely universal.

The Moment Google mail server went down, brands started publishing fun content around it to highlight the indispensability of Google in modern-day lives. With one brand starting, others followed suit. Soon, almost the entire world was talking about Google going kaput within the time frame of a single hour! – Yes, Moment marketing is that fast, travels at lightning speed in the world of communication.

No doubt it is so popular these days.

After George Floyd’s death at the hands of police in Minneapolis, MN, the #BlackLivesMatter campaign resurfaced and gained impetus. Since then, multiple international and national brands have stepped forward to show solidarity by joining the worldwide protest against police brutality & racism against the Black community.

By switching to black displays on official social media properties, brands like Adidas, Nike, Ogilvy, Apple participated and voiced their ideology. They stood by the people. This solidarity gives Moment marketing the power to unite brands with their consumers on an ideological plane.

Whether you manage credit payments on Cred or not, you can’t have missed Rahul Dravid’s heart-winning angry avatar as “Indiranagar ka Gunda”. Breaking the age-old image of the calmest human on earth, we saw the cricketer wreaking havoc with a bat. The image change gave leverage to brands like Sneakers, who took advantage of a Cred ad and adapted it to promote their theory – “You are not you when you are hungry.” The appropriation both suitable and funny but triggered responses from multiple other brands to release their versions of moment marketing virals.

In an era that celebrates the addictive, almost overpowering social media capabilities, moment marketing is our new ‘Live-in-the-moment’.

Billions of people, sharing digital media spaces like Facebook, Instagram, Twitter, YouTube & LinkedIn, share, post, and participate in moment marketing topics. The brands are trying to interact and connect to these billions of people by being active participants in such activities. You, too, should take a relook at your online marketing strategy and adapt it to the market’s evolving needs. Use Moment marketing to kick-start conversations with your audience today and become a brand that they like.

Think of a brand and Google it- you will find them all over the net on Facebook, Twitter, Pinterest, Google+, etc. Why is that so? Why do they need a Facebook or any other social media page? They are already at the top of the list when it comes to huge brand value and revenue, still why do they need to be in social media? Because social media is an important tool of marketing and if brands want to continue to grow in the market, they have to invest in some form of social media or the other. If you are not available on the internet, many customers will feel that your brand is not approachable, thereby decreasing your consumer market. That is why, it is strictly suggested that brands must be present on social media platforms so that they can interact with their target audience at any time. Internet has today made the world a smaller place. In other words, the world is now a global village. People are sharing thoughts, ideas and notions over the net and if the idea is powerful then it garners global interest, thus becoming viral. Campaign, product launch, brand recall, promotions, strategies and what not; it’s happening online and will continue so in the future as well.  Many businesses have noticed this potentiality of the social media platforms and they did not give it a silent watch. What they did is, they took the road and explored it well enough and experienced the leads that were generated by the social media pages. There is no confusion regarding this. Social Media today is a vital weapon to target the audience and if ignored can make you invisible in their eyes.

Design Mechanics being a digital marketing agency knows all the tricks and tips associated with social media campaigns and lead generation. From conceptualization to implementation, we do it in-house because we have a team of talented social media experts who make the best kills online. But social media activities are not just associated with what you are doing on the social pages. It also depends on various factors that are connected with lead generation, like the landing page where the link will lead to, how it is designed, the content, the message and finally the executives who will handle the calls and make the conversion. If everything is in place then only will the result be more fruitful. Thus, before you go online, you must first create a strong social media marketing plan so that the end result will be more successful and effective.

Important aspects of social media marketing or optimization that need to be taken care of while launching any social media campaign are:-

• Picking proper channels or platforms that directly connect to the target audience. Each social media platform is suited for a particular purpose or has a particular genre of target customers. So before investing in any platform, ensure that you choose the correct medium.
• Make a content plan for each platform right in the beginning of the campaign.
• Don’t be pitchy only about your product. The main aim is to engage your target customers using various concepts so that they feel involved with the brand.
• Shoot campaigns at the right time of the day after researching on customer usage of the relevant social media platform.
• Constantly communicate with your audience to build and manage your online reputation.
• Slowly and gradually, try to convince your audience about your product and service and convert them.

Social Media Marketing looks like a cakewalk, but most businesses who attempt to manage everything by themselves miserably fail in it. This is because they may not have the knowledge of the technicalities involved with SMM, may not have a designer who creates eye catching posts, may not have a dedicated veteran social media manager who knows it all and the ever changing trends associated with SMM. At the end, in order to save some money, companies spoil their image on social media by posting layman stuff, that too irregularly.

It is advisable to hire an experienced agency to handle your social media marketing. Design Mechanics is one such agency that has a resourceful team and has successfully executed social media campaigns for many clients.