Building a brand takes mammoth efforts and investment. Businesses go all out to promote their brands using all permutations and combinations of marketing methods and spend whopping amounts on their marketing campaigns. For getting a good ROI on such spends, Digital marketing is something that a business must exploit to promote its product/services throughout the world.

Is hiring a digital marketing agency a good idea?

Well, a good digital marketing agency serves quirky innovative marketing ideas on platter to promote a brand. These experts are well aware of the nuances of online marketing and also pool in proficient resources to meet precise digital marketing requirements. Let’s learn below, how hiring an online marketing agency can be beneficial for your business’ digital promotion.

Follow the Trends

Digital marketing comprises not just social media, but SEO, websites, online marketing through emails, PPC, etc., as well. New trends and updates keep coming for these digital marketing methods time and again. An organization’s internal team may not be able to keep track of such updates and may not also know ways to use them. Hence, a digital marketing consultant can take the responsibility of keeping your business’ digital marketing updated with such trends and updates.

Get Experts on Board

A digital marketing agency solely focuses on the online marketing world. They have different teams which are experts in various aspects of digital marketing. Having those experts on board means they can attempt a task in lesser time and cost for a company. Furthermore, there is more assurance of success when work is done with experienced and qualified people.

Experience Power of Storytelling

Digital world is such a platform where people like to see compelling stories even in marketing advertisements. Your own marketing team may definitely be super in coming up with amazing marketing tactics. However, an engaging promotional campaign for a brand can be expected only from a digital marketing company. Hence, go for the services of an online marketing agency to attract customers through wonderful storytelling.

Get New Ideas 

It cannot be denied that an internal marketing team of a business may be full of fresh ideas and everything may work in a promotional campaign. However, at some point, the internal team’s ideas may not work due to rustiness or time or because of not keeping in sync with the ever evolving market competition. A digital marketing consultant offers a fresh set of ideas by looking at the brand with a new perspective. This way a product can stand firm in the market even in the midst of fierce competition.

Access the Tools

Streamlining a marketing campaign requires various digital marketing tools. Purchasing such tools for an internal team can be quite costly for a business. However, a brand gets hands on all those tools by hiring a digital marketing company. Thus, it is a smart move to pay a certain amount to an online marketing agency and make use of all of their resources.

If you agree, then connect with us at 9819665256 to avail the best digital marketing services and have a better shot at success in online promotional campaigns.

Desi khana or desi gaana gives us a feel like no other! It is no surprise that we find an instant connection with any local advertising material. Living in the biggest diverse nation in the world, where over 30 languages and 1600 dialects are spoken, the power of vernacular advertising just can’t be ignored!

Low-cost data and affordable smartphones have made the internet accessible for not just a particular class of Indians, but for the majority of them. According to a BBC report, India has over 125 million English speakers. In a country of 1.3 billion people, it is a small number.

Brands and marketers are finally understanding the value and importance of this untapped pool of diversity and wish to leave no stone unturned to make the most of it through multilingual advertising. The best part vernacular content marketing is that it is simple, accessible and connects with the audience easily.

Did you know?

Brand Perspective

This increased demand for local advertising is helping build a strong bond between the brand and the users. Brands now prefer employees with fluency in at least 1-2 regional language, as an added skill. Digital magnates Google and YouTube have already embraced multilingual marketing as they display their pages in multiple Indian languages to boost user engagement.

Apart from news and entertainment, vernacular campaign is gaining ground in digital classified ads, payment platforms, and e-commerce sites as well.

User Perspective

The emergence of video advertising has sabotaged the supremacy of English in marketing communication and is making room for vernacular content marketing. People love and relate to vernacular video snippets, a funny read or even an infographic on the Instagram, FB or YouTube.

The masses in India are not always looking for information. They also seek entertainment! TikTok, a popular entertainment app has provided many Indians with recognition and fame. Going for multilingual marketing has helped the brand gain a massive user base, despite a ban being imposed on the same.

It’s no surprise that people are more comfortable asking queries, doing monetary transactions and even shopping in their native language. Hence, vernacular advertising creates a win-win situation for both the brand and the consumers.

The future for Vernacular

A vernacular campaign offers perspective, cultural insight, and subtlety. Local advertising establishes an understanding and empathy for brands with their users. Set a corner in the audience’s heart with vernacular advertising and it will cement the foundation of brand-user relationship in the long run.

With more people setting foot in the digital space, it is only a matter of time till these diverse languages and dialects of our nation will garner more love and reach; not just for Indians but the world too!

Technology is evolving and there is an exciting change in the air for those involved in marketing tactics. Businesses, small, medium or big, everyone is trying to keep up the pace with the changing trends and stay with the flow. The society is not what it used to be ten years back. Now we live in a generation where most of the people consider Google as their bible and Facebook as their playground. In other words, it is a virtual world that dominates us. No matter whether people are active in the real world or not, but most of the time they are active online. What more reason does anyone need when you know that your target audience is present in the digital space? You can directly interact with them, answer their queries, satisfy them and thus your chances of conversion become high.

Seeing is believing! So, it’s better to be seen online, create awareness and recognition of your brand, and leave in impact on the minds of the prospective consumers.

Digital marketing is a boon- specially for small and medium business that cannot afford or take risks in the huge investments required in the  traditional mediums of marketing i.e. print, tv, radio, etc. At a nominal cost, digital marketing platforms give breathing space to businesses who can directly and accurately reach out to their target markets. Digital marketing has immense benefits and helps in the promotion and expansion of businesses in simple ways and offers numerous advantages:-

•  It provides small and medium businesses the chance to compete and attract their share of targeted traffic
•  It is cost effective than the other forms of marketing
•  Digital marketers get better Cost-Per-Lead
•  The success rate of online businesses and services are higher
•  It enables quick and effective interaction with targeted audiences and their gratification
•  Generates better revenues by increasing sales with maximum reach
•  It is real-time marketing- in a short span of time we understand the reach, engagement and effect of the promotional campaigns and also interact with the target customers
•  It caters to mobile consumers too
•  It helps in building and managing the brand reputation
•  It helps to earn people’s trust

Design Mechanics is one of the best digital marketing agencies in India. It has catered to huge brands and successfully launched many projects and campaigns. For all kinds of your digital and online marketing needs/queries, get in touch with us today.

Today, it is no secret that social media is a very powerful tool that can help you expand and empower your brand in numerous ways. So, whether you like it or not, social media platforms such as Facebook, Twitter and Google+ have now become mainstream communication tools for brands and businesses. Never before has connecting and sharing real time information, both on a personal and professional level become so simple, fast, and effective. According to the latest statistics by Pew Research Center, almost 74% of internet users can be reached by blogs and social media. That is an incredible number of people and many of them are providing brands with insights and suggestions on how they can win over more customers. In fact, if brands are not in sync with their following on social media, it can damage their reputation, because fans won’t be able to associate with them in a convenient manner. So understanding and monitoring social media is one of the main methods by which brands can build their reputation online and achieve real success within the social media marketplace.

After having established the importance of social media monitoring, let us have a look at some of the tools that can help a brand to monitor social media in a successful fashion. When looking for a tool, it is always better to try a couple of them and then choose the one that suits your needs in the best possible manner.

1. Hootsuite: One of the best free social media management tool, it covers multiple social networks like Facebook, Twitter, LinkedIn, WordPress among others. The weekly analytics report and well-integrated team management facility allows users to delegate tasks and send private messages which are highly useful, especially when there is more than one person handling the social media account.

2. Google Analytics: Another impressive social media monitoring tool that will help you find out which social networks are referring traffic to your site. Further, Google Analytics will also help you find out the conversion rate for your website as well. Aside from finding out general traffic and social activity, this tool can also help you find out specific data through Google’s URL builder and create goal tracking to see the conversion rate of each page in your website. This will enable you to see which traffic source converts best.

3. Cyfe: Different social media tools allow users to track different things and keeping a track of all of them can be quite challenging. It is here that Cyfe is ideal as it allows brands to create their own customized dashboard. Cyfe also has a number of pre-built widgets for social media platforms like Google+, Facebook and Twitter. Further, Cyfe allows customers to track their emails and marketing campaigns as well. This tool is however not completely free and unlimited usage requires a fee of USD19/month.

4. Social Mention: A very popular tool among social media enthusiasts, Social Mention monitors more than 100 social media sites. One of the best free listening tool in the market, it analyses data under four categories namely strength, sentiment, passion and reach. As a result the data collected is comprehensive and detailed.

5. NOD3x: Another great social media tool for in depth analysis is NOD3x. This tool is more focused on YouTube and Google+ platforms. There are plenty of great features in NOD3x that are particularly helpful for social media monitoring such as brand monitoring and social listening, sentiment analysis and page insights (includes both profiles and brand pages)

6. Oktopost: Another great social media tool, especially for digital campaigns, Oktopost makes it easier for brands to track the progress of each campaign, rather than relying on metrics or statistics of individual social messages. There are numerous other features in the tool but the biggest advantage of Oktopost is that it allows brands to see how well their campaigns are performing at a glance and which networks are driving results.

Social media is changing the way brands conduct their businesses. And the sooner a brand adapts to this rapidly changing scenario, the faster it will be able to use it to its advantage. Therefore, it is time for brands to not just track and monitor social media, but engage with it as well. And more importantly, they have to do it in real time as being part of the social media conversation gives them a unique opportunity to positively influence public perception. Therefore, smart companies have learnt that monitoring social media is the key through which they can track their role in the digital world, understand consumer behavior, and gain insights into both their digital successes and failures. After all, if you’re not actively listening, how can you truly connect with your customers?

Are your presentations drawing more snores than attention? Are you unable to communicate to your target audience despite providing enough information to them? Have your presentations become boring and unengaging? Then it is time for you to invest in multimedia presentations that can truly help you turn the tide. For a very long time, presentations have been used by many individuals/organizations to inform, persuade and build good will. However, normal presentations tended to be long, boring, uninteresting and unengaging. But now, as a result of evolving technology and the need to communicate effectively, multimedia presentations are gaining more popularity among brands/organizations.

Today, multimedia presentations are extremely popular because they integrate text, audio, video, animation (both 2D and 3D) still images and narration to provide audiences with a totally world class and interactive experience. Additionally, due to the presence of many elements like narration, images and music, these presentations help brands to communicate with people who suffer from visual disabilities as well. Gone are the days when professionals used to assemble a few slides to create a mediocre presentation. Now, companies, irrespective of their size, prefer to employ professionally created multimedia presentations to showcase their corporate profile, demonstrate their products/services and connect with their target customers with new information. Also, these presentations can be used for a number of purposes like corporate presentation, new launches, product demonstration, interactive museum guides, post-sale CD presentation, customer communications, and website introductions among others. This means that a dynamic presentation can help a brand to create a powerful impact on the minds of the audiences.

Numerous elements come together to create the perfect multimedia presentation. In this article, we will deal with four elements that are an integral part of any good multimedia presentation. They are as follows:

Concept: A concept is the building block for any form of digital campaign. The more comprehensible and intelligent your concept is, the more chances it will have of becoming viral on the internet, with people sharing it across various platforms. So always remember, to integrate innovative concepts with awesome creativity, so that you are able to communicate your message, in a much more engaging manner. Further, how creatively you manage to present your idea/concept will also affect the overall output. Adding humor while conceptualizing the multimedia presentation can help you engage and entertain your target audience, in a much better way.

Length of the Presentation: According to statistics, a normal person has an attention span of 7-10 minutes. This implies that a good presentation should not exceed this time limit. When the length of a presentation is very long, the chance of effective and interactive communication decreases drastically. A good multimedia presentation will therefore communicate its message in very little time while remaining interactive and interesting as well.

Targeted Communication: Understanding your target market is very important in any form of digital communication. If you try to communicate to everyone, without selecting your market, you will end up losing a lot of your audience, because the communication does not apply to them. Understanding your target group and subject is extremely important; because they affect your choice of language, vocabulary and effects- which is the prerequisite of effective communication.

Keep Technical Considerations In Mind: An essential element of a good multimedia presentation is that it will always keep in mind major technical considerations. The most important among them, is to ensure a good graphical user interface, which is defined as a visual way of interacting with a computer, using items like windows, icons, and menus. User interfaces communicate information from the product to the user and vice versa. So, it is very important to create a good interface that can help viewers understand the product/services in a simple manner. Secondly, a good multimedia presentation would always be optimized for web and CD Rom, so that brands can showcase it to potential target audience at any time.

Design Mechanics perfectly mixes the above elements to create awesome multimedia presentations. Click https://www.dmipl.com/our-work/ to see how impressive designs are blended with clever marketing techniques to get that desired effect on the audiences.

Technology is dynamic. It’s always in motion and keeps evolving into something new, something better, something smarter. Though a product of imagination itself, yet technology has always surpassed human imagination. Just look at the way websites have evolved. Back in the days if anyone had to visit a website, he ought to do it via computer. Now fast forward some years and see where we stand and how we access the web. We are living in a generation where SMARTPHONES RULE.

According to a recent survey held by IMAI (Internet & Mobile Association of India), with more and more people accessing the web through mobile phones, the Internet user base in our country is projected to touch 243 million by June 2014. However, web-enabled phones used to render the full website on their small screens. So, the user had to zoom in and out repeatedly to read portions of any particular web pages. Ask any mobile net surfer and you will know how frustrating this experience can be. Over and over again, they have to resize the site to read different sections, and have a tough time using small buttons that are intended for interaction with a mouse rather than a finger on a touch screen. Thus, it results in dropouts. Users visit the website and when they find that it is not ready for mobile yet, they quit.

To sort this out, a mobile version of the website came into existence. This supported as a great solution to the problem that the mobile net surfers were facing. Such mobile ready websites are optimized well and their light content makes the browsing experience a smooth one.

But to maintain two different versions of the same website can cost a hefty amount. Moreover mobile sites are less optimized for search engines. In the year 2010, a GREAT IDEA was conceived and executed; the idea of a Responsive Design. It was something that no one had ever thought of, and when it was created, it solved many problems associated with website surfing on different screen sizes.

So what exactly is this Responsive Design?

A responsive website changes its appearance and layout based on the size of the screen on which it is displayed. In other words, it adapts itself according to the environment. Simple and precise!

Responsive sites are designed to make the text/content on the given screen size larger and easier to read. The navigation buttons appearing on the web page on the given screen are easier to press as they are configured accordingly. Once the website is created, maintaining and updating it is quite simple. Contrary to the popular belief, responsive websites aren’t a costly investment. In the long run, they only save you money. From SEO perspective, responsive websites are extremely effective. So whether it is a computer, laptop, mobile, tablet or the latest addition in the family- phablet, a responsive design understands the medium and presents itself smartly. It has a life and understanding of its own. Once all the codes are in place, its intellectual side is ready to impress all.

In many cases, an existing website can be upgraded to a responsive one. If it has been more than 2 years since you refreshed your website, we suggest (considering the market and competition you are in) it’s time to start thinking about an overhaul.

In the words of Charles Darwin, “It is not the strongest or the most intelligent who will survive but the one who can best manage change.”

Google Pigeon is one of the latest algorithms launched by Google. But before going into the details of that, let us first understand what exactly an algorithm is. According to the ‘Internet Live Stats’, there were more than one billion active web sites, as of September 2014. This makes the task of sifting through all the sites in order to find relevant information, difficult and complex. So for a typical query, there may be multiple websites that can provide the user with the required information. That is why search engines use complex algorithms like Google Penguin and Google Panda, in order to ensure that relevant information reaches the user, whenever they type a particular keyword/query. Today, Google’s algorithms rely on more than 200 unique signals or ‘clues’ that make it possible to correctly guess what the user may be looking for. These signals can include things like the terms on websites, the uniqueness of content, the region of the user and PageRank.

HOW WILL GOOGLE PIGEON IMPACT THE RANKING OF A WEBSITE?

The Pigeon Update is a new algorithm that was launched by Google on July 24, 2014, with the intention of providing users with helpful, appropriate and correct local search results that are in sync with traditional web search ranking signals as well. Google has stated that this new algorithm improves their distance and location ranking parameters. So what are the major changes that Google Penguin has brought about?

One of the main changes that has been noticed after the Penguin update is that there has been a facelift to the ‘Google Local 7-Pack’. The 7 Pack is the name given to the group of seven Google Maps listings that a user is presented with during a local search. For example, if you type restaurants in Connaught place, you get a list of seven restaurants that are located in CP. Now there may be numerous reasons why Google choose only these seven restaurants, as there are many more located within that region. This is mainly because Google, as usual, is trying to ensure the best search experience for the user (not for the brand). After the Google Penguin update, many users have seen a shift in this section, wherein the results were different with a much tighter focus on local business within the immediate area of search.

WHAT SHOULD YOU DO NOW?

Google’s Penguin update is the perfect opportunity for brands to focus all their attention on local search engine optimization because this is the major area that is affected by this update. Here are a few things, which website owners can do in order to not just improve their local rankings, but minimize the effect of this algorithm update.

Verify your business on Google Maps and Google+ Local: Make sure that your Google Map listings and Google+ Local listings are up to date as far as possible. Also ensure that you have claimed all the listings associated with your business and that the exact location of your company is placed correctly on the map.

Create local business directories: Do some research and find out all the major local directories. After that, try and list your business with them and optimize it in the best possible manner.

Ensure an optimized website: Always make sure that you create and maintain a high quality website that is optimized for a variety of local search terms. The content in your website must be unique, original and customized according to the demands of customers within your target region.

Build quality backlink profile: Having a high quality backlink profile can help strengthen a website’s authority within Google and similar search engines. So, backlinks from good and authorized local business directories will help you get better rankings and visibility.

Update your contact information as and when required: Ensure that all the contact information on your website, from address to contact number to email address is correct and updated on all websites and directory listings. Also, make sure that these details are consistent in all forms of brand communication.

Involve your customers: Positive feedback from customers can help you improve your local search rankings effectively. You could also link your directory listings in your email newsletter as well as on your website, or use social media platforms to ask your fans and/or followers for their opinion/reviews. The more positivity your brand can generate, the more your listings will improve and thereby, help you improve your rankings as well.

HAVE THE GOOGLE PIGEON UPDATE AFFECTED YOUR WEBSITE?

In case you think that you have been affected by Google Pigeon, or are worried about the consequences of the latest Google algorithm updates, then we will be more than happy to help you minimize the effect of these updates in a successful manner.

If you would like to know more on how we can help or if you have any questions regarding Google Algorithms, we would be delighted to get touch with you. Please feel free to contact our digital experts at Design Mechanics or call us at 91 – 0120- 4206301/04/05. We really look forward to hearing from you soon.

Unnatural links can severely damage your website’s rankings and may even result in penalization by Google. So what exactly are unnatural links? According to Google Quality Guidelines, unnatural links are defined as ‘links that weren’t editorially placed or vouched for by the site’s owner on a page.’ Unnatural links is a violation of Google guidelines and that is why it is important to remove them, in case, they crop up on your website. In addition, some unnatural links are not very easy to spot, making it difficult for website owners to track them and remove them in an effective manner.

So how do you find out whether you have an unnatural link penalty in your website? To check if there are any manual actions against your website, all you have to do is to go into your Google Webmaster tools and then check the Search Traffic section for Manual Action. In case you have a manual action against your website, you will find a notification regarding the same here. Getting a notification from Google saying that you are involved in unnatural link building can be disturbing but it is possible to tackle it in an effective manner. Here are five things you must keep in mind while trying to remove unnatural links from your website:

• Download as much link data as possible from your Google Webmaster tools account. In case, this does not provide you with sufficient information, you can always invest in some paid analysis tools like ahrefs or MajesticSEO. Also remember, that if you have hired any organization/individual to build your links, make sure that you collect reports from them as well.

• After you have collected all the information, compile it into a spreadsheet. Now look for similar patterns like links that use similar texts again and again. After you have identified the links that might be causing the penalty, email the corresponding webmasters asking them to remove the links. And then make note of those links that are not removed despite your mails.

• It is always better to take as many measures as possible to remove unnatural links because this will help you file a reconsideration notification to Google without much of a problem. So always keep a note of all the work you have done in this regard as this can act as a valid proof of your efforts. Some basic information you must keep a track of includes link from URL, link from Domain, date of requests to remove links, link status, contact information, etc.

• Google webmaster guidelines are very strict about purchasing links that can pass PageRank. In case you have brought links to your site, remove them because in most probability they are the ones that are causing the penalty. However, that doesn’t mean that you have to remove all your paid links. In case, some of your paid links are sending any referral traffic to your site via Google Analytics, ask the concerned webmaster to change the link to re=”nofollow” rather than removing them completely.

• Plagiarism is one of the most common problems on the internet. This can sometimes lead to creation of unnatural links. In case you find people copying content from your website, ask them to remove it immediately. In case, they do not respond, you can always file a complaint with the DMCA (Digital Millennium Copyright Act), who will then remove the copied content.

Once you have taken all the above measures, you will have to submit a reconsideration request to Google. While filing your reconsideration request, remember that very few requests go through in the first time. You will have to try multiple times before Google finally removes the manual actions. The bottom line is that unnatural links harm your websites in more ways than one, so it is always better to create genuine links and invest in an SEO organization like Design Mechanics India Pvt. Ltd. that uses proper methods and techniques to improve your rankings on Google.

• Open Your Inbox.
• Open your FB account.
• Open ANY Website.

You have already come across a dozen graphics and images within a few minutes!
Did any image/graphic that appeared on any of these strike a chord with you?
Yes?

But why have so many images just didn’t grab your eyeballs or stayed with you?

The reasons for both the above options boil down to the use of intelligent copy, a good design and an effective placement of these graphics.

So now, do you realize that when you are deciding on hiring a web design agency for your business, how important it is to pay attention to the quality of work it does?

Pointers To Hire A Good Web Design Agency

1. Review Past Work: Never ever commit the blunder of not looking at the work portfolio of the design agency you are considering. Its own website is the biggest reflection of the quality it delivers to the clients! Scrutinize each category of its work minutely to understand whether you wish to work with the standards maintained by it.

2. Spectrum of Services: You may only need a website now, but in future you may also require SEO, PPC, Social Media Marketing, Corporate Identity, Mobile Applications etc. Hence, go in for the agencies that offer a wide range of these allied services. This will save you from the hassles of finding another good agency in case any related work comes up in future.

3. References: Don’t shy away when it comes to asking for references or picking up the phone to talk to them. Also, verify the credibility of the given references. Mostly, agencies will give references they have good relations with; however, you may never know what’s in the store for you when you get into a conversation with them.

4. Understand the Team : Foundation of quality lies on the competence of any design agency’s human resources. Ask your agency about the team they will assign for your work. If possible, review the work done by that team on any projects delivered so far. Visit the Linked In profiles of the team members to understand their professional qualifications, past projects or companies they have worked with. This will give you a fair idea of the kind of work they do.

5. Overall Attitude : The attitude of the organization depends on the attitude of the top management! If the top management does not churn out positive vibes or does not look flexible in approach, stop right there before entering into any agreement. A small test for this could be probably discussing/criticizing any of their projects. The picture will be out in the open. The agency has to be open-minded as design is a subjective thing. What may look like a rose to you, may be a cactus for another! At the end of it, it is your work and should be executed according to your brief.

6. Ask Questions: Ask the agency representatives questions related to ROI, changing web scenario, emerging marketing techniques and method. Don’t sit in the dark! If they can’t justifiably explain all these technicalities pertaining to their own field of specialization, rethink about hiring them.

7. Visit the Agency’s Office: It is always a good check to personally visit the agency’s office (maybe planning a meeting in their premises or giving an excuse like that you were passing by and thought of dropping off!) Now you will be sure of the overall organization and infrastructure that the company actually has to offer! A look at the office may also give you an idea how organized the agency is.

8. Proximity: Try striking deals with agencies that are in close vicinity of your own office. You might require meeting them frequently to review or discuss the work. Proximity always keeps you on an advantageous position.

Hiring a good agency must entail finding the best agencies and then verifying all aspects of their work. It might look like a cumbersome process to begin with, but well begun is half done! Don’t invest in working with agencies or big names (only for the sake of it) that tend to show off or do more of talking and do less of work.  Invest your money in safe credible hands that can deliver you astonishing results. So go out and cross check!

Society. Family. Parents.

More often than not, create the greatest obstacles in exercising career choice.

Everyone wants happiness for his child but allow me to be more precise here….the topmost layer of happiness, which can be flaunted in the form of materialistic possessions!

What about more meaningful words like Contentment, Happiness, Inner Peace?

They seem to be relegating to the background when it comes to exercising choice in career. This only leads to one road……with milestones of frustration, unfulfilled dreams and desires.

Recently, I came across a student of a reputed MBA institute. I had called her in for an interview. But actually, she was forced into it. She looked bright and full of energy but towards the end of the whole process, she said that she wanted to be a social worker! On being asked if that was the case then why did she come here then, her answer was quite obvious- under extreme parental pressure.

That very moment I told her to go back and talk to her parents and not get into a corporate job. Her heart and soul didn’t belong there.

What she would get in social work…she will never get even in the fattest pay checks!

When will this typical mindset of parents change? Don’t they want their kids to be happier or do they just want their girls to be married off to people who love the degrees of the prospective bride more than the person she really is?

Making the right career choice is a crucial decision. Unfortunately and very often, particularly in India, a career choice is not a personal choice alone. It is a choice of the environment around us.

Kids are not allowed to follow their passions or dreams, rather, they are pushed into the well of degrees and higher degrees. They struggle and manage to come out with some pieces of papers they might not be interested in. They struggle through the every brick of the wall they climb. They struggle even after coming out of the well. They struggle at concentrating on their work. They struggle at enjoying their work. They struggle at life.

The only thing they may not be struggling about in such a devastating scenario is their bank balance. But every time, you talk to them, you feel the continued struggle in their voices.

Why can’t my son play football? Why does he have to play Cricket? To get selected in an IPL team and have a big bank balance?

C’mon…Its one life…live the way you want to live and let your kids live it the way they want to live. Am not saying allow them enough space to get into bad habits but give them just enough to make a career choice under proper (not forced) guidance.

At max, they will fail and fall. But then, they will also learn to get up and stand tall.