Place your Digital ads to interested customers

Thanks to digital marketing, now every business, big or small has the opportunity to maximize its sales by reaching out to interested buyers. In this blog, we will discuss the benefits of “ads retargeting / ads remarketing” to help you understand how to convert a website visitor into a potential buyer.

The idea behind ads retargeting / ads remarketing is simple-

“The more people see your product and brand, the more likely they are to convert & buy.”

What is a cookie/tracking pixel?

Have you ever wondered how the product you had searched for /clicked on at a particular site appears as an ad everywhere? This happens because of cookies or tracking pixels.

To understand ads retargeting /ads remarketing, first, let us understand the concept and role of a cookie or a tracking pixel. A cookie or a tracking pixel records the browsing activity of visitors. It tracks information like:

In short, a tracking pixel defines the behavioral preferences of online consumers so that a small business can retarget buyers who show interest regarding that particular product/service.

Bottom-line: Maximize conversions with strategic ad placements

Performing better with Facebook & Google ads remarketing

For optimum ad retargeting results, where you place ads is a very important decision to make! Should you place it on a website or social media platforms?

The digital marketing strategy for small businesses is all about playing it smart with cost-effective plans. So if you don’t have a big budget for ad-spent, it’s best either to invest in high-performing websites or simply focus on Facebook & Google remarketing.

Facebook ad retargeting strategies to try for small business

When you are placing an ad on Facebook it is best to use a time window on each custom audience to show ads in sequence. For social media platforms, most conversions occur in the first three-four days after visiting the website so it is a good idea to sequence the best offers first.

Google ad retargeting strategies to try for small business

Google is the best ad retargeting platform to grow your business but there are certain fundamentals of ad remarketing that can help grow small businesses exponentially.

Design your ad retargeting campaigns for those who have been to your site more than once. Integrate long-tail keywords into ads. Long-tail keywords help filter out unnecessary search volume challenges & keep the search unambiguous. For instance, if you are searching for best creative agencies, the list will be long and never-ending, but if you are searching for the best agencies for digital marketing then it can narrow down on the list of agencies who offer excellent support for the aforesaid practices.

Leveraging sales through ad retargeting and how it can be a meaningful practice

Essentially ads remarketing practices serves two purposes,

Remarketing works well because the target group is already defined which allows small business entrepreneurs to tailor their services around the ‘needs’ of the customers. Ad remarketing also narrows down the room for error, providing the consumer, ad-options that suit their interest.

Want to know more interesting fundamentals that can scale-up your business presence in the digital world? Stay tuned.

Desi khana or desi gaana gives us a feel like no other! It is no surprise that we find an instant connection with any local advertising material. Living in the biggest diverse nation in the world, where over 30 languages and 1600 dialects are spoken, the power of vernacular advertising just can’t be ignored!

Low-cost data and affordable smartphones have made the internet accessible for not just a particular class of Indians, but for the majority of them. According to a BBC report, India has over 125 million English speakers. In a country of 1.3 billion people, it is a small number.

Brands and marketers are finally understanding the value and importance of this untapped pool of diversity and wish to leave no stone unturned to make the most of it through multilingual advertising. The best part vernacular content marketing is that it is simple, accessible and connects with the audience easily.

Did you know?

Brand Perspective

This increased demand for local advertising is helping build a strong bond between the brand and the users. Brands now prefer employees with fluency in at least 1-2 regional language, as an added skill. Digital magnates Google and YouTube have already embraced multilingual marketing as they display their pages in multiple Indian languages to boost user engagement.

Apart from news and entertainment, vernacular campaign is gaining ground in digital classified ads, payment platforms, and e-commerce sites as well.

User Perspective

The emergence of video advertising has sabotaged the supremacy of English in marketing communication and is making room for vernacular content marketing. People love and relate to vernacular video snippets, a funny read or even an infographic on the Instagram, FB or YouTube.

The masses in India are not always looking for information. They also seek entertainment! TikTok, a popular entertainment app has provided many Indians with recognition and fame. Going for multilingual marketing has helped the brand gain a massive user base, despite a ban being imposed on the same.

It’s no surprise that people are more comfortable asking queries, doing monetary transactions and even shopping in their native language. Hence, vernacular advertising creates a win-win situation for both the brand and the consumers.

The future for Vernacular

A vernacular campaign offers perspective, cultural insight, and subtlety. Local advertising establishes an understanding and empathy for brands with their users. Set a corner in the audience’s heart with vernacular advertising and it will cement the foundation of brand-user relationship in the long run.

With more people setting foot in the digital space, it is only a matter of time till these diverse languages and dialects of our nation will garner more love and reach; not just for Indians but the world too!

Technology is evolving and there is an exciting change in the air for those involved in marketing tactics. Businesses, small, medium or big, everyone is trying to keep up the pace with the changing trends and stay with the flow. The society is not what it used to be ten years back. Now we live in a generation where most of the people consider Google as their bible and Facebook as their playground. In other words, it is a virtual world that dominates us. No matter whether people are active in the real world or not, but most of the time they are active online. What more reason does anyone need when you know that your target audience is present in the digital space? You can directly interact with them, answer their queries, satisfy them and thus your chances of conversion become high.

Seeing is believing! So, it’s better to be seen online, create awareness and recognition of your brand, and leave in impact on the minds of the prospective consumers.

Digital marketing is a boon- specially for small and medium business that cannot afford or take risks in the huge investments required in the  traditional mediums of marketing i.e. print, tv, radio, etc. At a nominal cost, digital marketing platforms give breathing space to businesses who can directly and accurately reach out to their target markets. Digital marketing has immense benefits and helps in the promotion and expansion of businesses in simple ways and offers numerous advantages:-

•  It provides small and medium businesses the chance to compete and attract their share of targeted traffic
•  It is cost effective than the other forms of marketing
•  Digital marketers get better Cost-Per-Lead
•  The success rate of online businesses and services are higher
•  It enables quick and effective interaction with targeted audiences and their gratification
•  Generates better revenues by increasing sales with maximum reach
•  It is real-time marketing- in a short span of time we understand the reach, engagement and effect of the promotional campaigns and also interact with the target customers
•  It caters to mobile consumers too
•  It helps in building and managing the brand reputation
•  It helps to earn people’s trust

Design Mechanics is one of the best digital marketing agencies in India. It has catered to huge brands and successfully launched many projects and campaigns. For all kinds of your digital and online marketing needs/queries, get in touch with us today.

Are your presentations drawing more snores than attention? Are you unable to communicate to your target audience despite providing enough information to them? Have your presentations become boring and unengaging? Then it is time for you to invest in multimedia presentations that can truly help you turn the tide. For a very long time, presentations have been used by many individuals/organizations to inform, persuade and build good will. However, normal presentations tended to be long, boring, uninteresting and unengaging. But now, as a result of evolving technology and the need to communicate effectively, multimedia presentations are gaining more popularity among brands/organizations.

Today, multimedia presentations are extremely popular because they integrate text, audio, video, animation (both 2D and 3D) still images and narration to provide audiences with a totally world class and interactive experience. Additionally, due to the presence of many elements like narration, images and music, these presentations help brands to communicate with people who suffer from visual disabilities as well. Gone are the days when professionals used to assemble a few slides to create a mediocre presentation. Now, companies, irrespective of their size, prefer to employ professionally created multimedia presentations to showcase their corporate profile, demonstrate their products/services and connect with their target customers with new information. Also, these presentations can be used for a number of purposes like corporate presentation, new launches, product demonstration, interactive museum guides, post-sale CD presentation, customer communications, and website introductions among others. This means that a dynamic presentation can help a brand to create a powerful impact on the minds of the audiences.

Numerous elements come together to create the perfect multimedia presentation. In this article, we will deal with four elements that are an integral part of any good multimedia presentation. They are as follows:

Concept: A concept is the building block for any form of digital campaign. The more comprehensible and intelligent your concept is, the more chances it will have of becoming viral on the internet, with people sharing it across various platforms. So always remember, to integrate innovative concepts with awesome creativity, so that you are able to communicate your message, in a much more engaging manner. Further, how creatively you manage to present your idea/concept will also affect the overall output. Adding humor while conceptualizing the multimedia presentation can help you engage and entertain your target audience, in a much better way.

Length of the Presentation: According to statistics, a normal person has an attention span of 7-10 minutes. This implies that a good presentation should not exceed this time limit. When the length of a presentation is very long, the chance of effective and interactive communication decreases drastically. A good multimedia presentation will therefore communicate its message in very little time while remaining interactive and interesting as well.

Targeted Communication: Understanding your target market is very important in any form of digital communication. If you try to communicate to everyone, without selecting your market, you will end up losing a lot of your audience, because the communication does not apply to them. Understanding your target group and subject is extremely important; because they affect your choice of language, vocabulary and effects- which is the prerequisite of effective communication.

Keep Technical Considerations In Mind: An essential element of a good multimedia presentation is that it will always keep in mind major technical considerations. The most important among them, is to ensure a good graphical user interface, which is defined as a visual way of interacting with a computer, using items like windows, icons, and menus. User interfaces communicate information from the product to the user and vice versa. So, it is very important to create a good interface that can help viewers understand the product/services in a simple manner. Secondly, a good multimedia presentation would always be optimized for web and CD Rom, so that brands can showcase it to potential target audience at any time.

Design Mechanics perfectly mixes the above elements to create awesome multimedia presentations. Click https://www.dmipl.com/our-work/ to see how impressive designs are blended with clever marketing techniques to get that desired effect on the audiences.

Technology is dynamic. It’s always in motion and keeps evolving into something new, something better, something smarter. Though a product of imagination itself, yet technology has always surpassed human imagination. Just look at the way websites have evolved. Back in the days if anyone had to visit a website, he ought to do it via computer. Now fast forward some years and see where we stand and how we access the web. We are living in a generation where SMARTPHONES RULE.

According to a recent survey held by IMAI (Internet & Mobile Association of India), with more and more people accessing the web through mobile phones, the Internet user base in our country is projected to touch 243 million by June 2014. However, web-enabled phones used to render the full website on their small screens. So, the user had to zoom in and out repeatedly to read portions of any particular web pages. Ask any mobile net surfer and you will know how frustrating this experience can be. Over and over again, they have to resize the site to read different sections, and have a tough time using small buttons that are intended for interaction with a mouse rather than a finger on a touch screen. Thus, it results in dropouts. Users visit the website and when they find that it is not ready for mobile yet, they quit.

To sort this out, a mobile version of the website came into existence. This supported as a great solution to the problem that the mobile net surfers were facing. Such mobile ready websites are optimized well and their light content makes the browsing experience a smooth one.

But to maintain two different versions of the same website can cost a hefty amount. Moreover mobile sites are less optimized for search engines. In the year 2010, a GREAT IDEA was conceived and executed; the idea of a Responsive Design. It was something that no one had ever thought of, and when it was created, it solved many problems associated with website surfing on different screen sizes.

So what exactly is this Responsive Design?

A responsive website changes its appearance and layout based on the size of the screen on which it is displayed. In other words, it adapts itself according to the environment. Simple and precise!

Responsive sites are designed to make the text/content on the given screen size larger and easier to read. The navigation buttons appearing on the web page on the given screen are easier to press as they are configured accordingly. Once the website is created, maintaining and updating it is quite simple. Contrary to the popular belief, responsive websites aren’t a costly investment. In the long run, they only save you money. From SEO perspective, responsive websites are extremely effective. So whether it is a computer, laptop, mobile, tablet or the latest addition in the family- phablet, a responsive design understands the medium and presents itself smartly. It has a life and understanding of its own. Once all the codes are in place, its intellectual side is ready to impress all.

In many cases, an existing website can be upgraded to a responsive one. If it has been more than 2 years since you refreshed your website, we suggest (considering the market and competition you are in) it’s time to start thinking about an overhaul.

In the words of Charles Darwin, “It is not the strongest or the most intelligent who will survive but the one who can best manage change.”

Society. Family. Parents.

More often than not, create the greatest obstacles in exercising career choice.

Everyone wants happiness for his child but allow me to be more precise here….the topmost layer of happiness, which can be flaunted in the form of materialistic possessions!

What about more meaningful words like Contentment, Happiness, Inner Peace?

They seem to be relegating to the background when it comes to exercising choice in career. This only leads to one road……with milestones of frustration, unfulfilled dreams and desires.

Recently, I came across a student of a reputed MBA institute. I had called her in for an interview. But actually, she was forced into it. She looked bright and full of energy but towards the end of the whole process, she said that she wanted to be a social worker! On being asked if that was the case then why did she come here then, her answer was quite obvious- under extreme parental pressure.

That very moment I told her to go back and talk to her parents and not get into a corporate job. Her heart and soul didn’t belong there.

What she would get in social work…she will never get even in the fattest pay checks!

When will this typical mindset of parents change? Don’t they want their kids to be happier or do they just want their girls to be married off to people who love the degrees of the prospective bride more than the person she really is?

Making the right career choice is a crucial decision. Unfortunately and very often, particularly in India, a career choice is not a personal choice alone. It is a choice of the environment around us.

Kids are not allowed to follow their passions or dreams, rather, they are pushed into the well of degrees and higher degrees. They struggle and manage to come out with some pieces of papers they might not be interested in. They struggle through the every brick of the wall they climb. They struggle even after coming out of the well. They struggle at concentrating on their work. They struggle at enjoying their work. They struggle at life.

The only thing they may not be struggling about in such a devastating scenario is their bank balance. But every time, you talk to them, you feel the continued struggle in their voices.

Why can’t my son play football? Why does he have to play Cricket? To get selected in an IPL team and have a big bank balance?

C’mon…Its one life…live the way you want to live and let your kids live it the way they want to live. Am not saying allow them enough space to get into bad habits but give them just enough to make a career choice under proper (not forced) guidance.

At max, they will fail and fall. But then, they will also learn to get up and stand tall.